Retail Design

- Jul 27, 2017 -

YZF design (Yanzhengfeng) is a boutique design company for interior design, working globally with an international design team.

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Our work is characterized by tactile, often handmade details. In our designs we explore alternative ways of using materials and working with crafting techniques. Our design language evolves through experiment and by collaborating with craftsmen. Handmade touches are important to us, the human fingerprint signatures each piece, giving the design a uniqueness and sensitivity. Each project is a blank canvas for us, an exciting and open exploration into a new design approach. We find inspiration in our global research into handcraft and the phenomena of improvisation in informal settlements. Both will continue to grow deeper roots into our designs.

 

Atelier by Fapai: a men’s fashion concept store located in Wenzhou, where improvisation and imperfection rule. We wanted the store to evoke a dialogue and interaction between the customer and the stylist or tailor. To achieve this we placed 2 large worktables, which function as an accessory display as well, in the center of the space. As if you are in the studio of a fashion designer, looking at fabrics, materials and colors together; customers can sit down, talk and create their style or custom made outfit together with the stylist and the tailor.

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The design is inspired on an artist atelier, a bit rough, imperfect and built with affordable improvised solutions. We recreated an atelier space with a metal beam structure, brick walls, a ‘broken' wooden floor and a metal ceiling access hatch. We taught the construction team how to paint in an imperfect way, ‘damaged' parts of the brick wall and ‘repaired' it with plaster and paint. The concrete floor is the result of experiments with a combination of finishes to create a worn down appearance. Atelier by Fapai is located inside a mall, without natural light. To solve this we designed atelier style daylight windows, made out of white painted glass panels with back lighting. Adjacent mirror windows are a reinterpretation of the daylight windows.

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Improvisation gives us freedom to experiment and hands us a palette of fun choices. Bamboo rods are used everywhere in China to dry laundry on the street, the rods rest on metal structures which are connected to a building facade. Based on this this 'Chinese laundry' principle we designed a low-cost and flexible display system. We placed bamboo rods on the metal beam structure, suspended bamboo and designed a free standing display out of metal and bamboo rods. The ladder is handmade out of scrap wood, these ultra cheap, perfectly functional ladders are used on every construction site. We picked one, painted it and added leather details. We experimented to create alternative ways of displaying. The suspended leather backdrop in the shop window double functions as a tie display.

 

Simple cuts in the leather provided us with a sculptural solution to display ties. The leather pockets attached to a wooden cabinet can display ties, socks or belts. Each display unit is unique and was custom crafted for this project. Yet the display design is completely modular, making the suitable to be rolled out. We love what we do, love what we make and love life, consequently our designs are sustainable. The metal parts and bricks are reused, all wood is reclaimed wood, originating from historical Chinese buildings.

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This was a natural choice for us, as there is so much old wood available in China. In Chinese history wood has been the main building material: buildings, furniture and ships built entirely out of wood were standard until recent. In the past wood would be reused in new buildings and furniture, however, at present wood has been mostly replaced by other materials, resulting in large stocks of unused old wood. We went to the wood markets and handpicked reclaimed wood. The cabinets and entrance door are built from a mix of ship wood and railway sleepers. The floor is made out of floor planks of bygone Shanghainese houses. The work tables are constructed out of large historical entrance doors originating from central China.

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YZF Design is hiring:

We are looking for designers with English and good CAD skills.

If your interested in applying then please use the contact details below

Emaild22063531@126.com


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